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Use the following guidelines to build your sales page for your membership website.
Outline the promise of your membership. How will they be better off as a member?
Outline the problem they are currently facing. Overwhelmed by the technology?
Tell them exactly why they are on the right page and what to do next. Sign up? (Make this a button that links to the "join" page).
Provide some social proof that what you have inside actually works. Testimonials or case studies?