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Use the following guidelines to build your sales page for your membership website.

Outline the promise of your membership. How will they be better off as a member?

Outline the problem they are currently facing. Overwhelmed by the technology?

Tell them exactly why they are on the right page and what to do next. Sign up? (Make this a button that links to the "join" page).

Provide some social proof that what you have inside actually works. Testimonials or case studies?

Use this blueprint from Kissmetrics to get you started.