MailChimp Essentials
Learn how to use MailChimp to build and send great looking e-marketing campaigns.
Currently the world’s most popular email marketing application, MailChimp is user-friendly, but it’s deep too, with many great features. Whether your mailing list is small or large, understanding what’s possible with HTML email, and how to take advantage of features such as Interest Groups, Merge Tags, social integrations and more can make a big difference to the ultimate success of your e-marketing campaigns. From building your mailing list and designing a great looking newsletter, to tracking how many people have responded to your campaign, this course will quickly help you on your way to becoming a MailChimp expert.
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MailChimp Essentials - Wednesday April 13
City Desktop Training Centre
Level 4, 60 York Street, Sydney
About HTML emails
- What is and isn’t possible – the limitations of HTML email.
- About email applications – Outlook, Gmail etc.
- About MailChimp – how it works.
- The difference between the ‘forever free’ and paid accounts.
Setting up
- Making sure your profile is complete.
- Setting options and preferences.
- Verifying the ‘Sent from’ address.
- Connecting to Facebook and Twitter.
Mailing lists
- Importing a mailing list.
- Adding and editing individual subscribers.
- Creating a test list.
- How to build an ‘organic’ mailing list.
- About the ‘Double Opt-in process.
- Required footer content.
- Tracking subscribes and unsubscribes.
- About ‘cleaned’ addresses.
- Segmentation and grouping.
- Targeting interest groups.
Designing an email template
- How Templates relate to Campaigns.
- Using the Drag and drop template designer.
- Choosing an appropriate layout.
- Customising the page layout and design.
- Adding your own text and images.
- Adding custom content boxes.
- Modifying styles – colours, backgrounds, fonts etc.
- Adding hyperlinks.
- Adding social links.
- Personalising your emails with Merge tags.
- Testing and previewing.
- Sending a test email.
- Testing on multiple devices and email apps with Inbox previews.
Uploading images and using the media library
- Preparing images for use in an email campaign.
- Resolution and filesize.
- When to use JPEG, PNG and GIF files.
- Editing images and specifying settings.
- High resolution images for retina devices.
Subscribe forms
- Understanding the subscription process.
- Designing a subscribe form.
- Adding a subscribe form or subscribe link to a website or facebook page.
Sending an email campaign
- Selecting a campaign type – regular campaigns, A/B testing.
- Selecting a list.
- Selecting a template and customising content.
- Previewing and testing the campaign.
- Previewing live merge data.
- Scheduling and sending the campaign.
Reports
- Making sense of reports.
- Tracking opens and clicks.
